Before choosing the material for the custom sign, it’s important to choose the font first. This includes the size and style. As mentioned earlier, the visibility of the font is very important. For example, you may want to use a cursive metal letters but it will not be visible if the letters are too close together. For cursive to be visible from afar, the letters need to be spaced evenly.
One rule to keep in mind is that in general, letters that measure 3 inches will be visible from 30 feet away. The width of the lettering will also matter a lot. Naturally, thinly-crafted letters will be less visible than thick lettering. Many people opt for all uppercase letters but this doesn’t have to be the case all the time. If your letters are appropriately-sized, only the initial letters need to be uppercase. The rest can be in lowercase. The choice between uppercase and lowercase also depends on the mood you want to evoke. Uppercase letters look powerful but sometimes, they can look plain. Try a softer font style if you want to use uppercase all the way. If your sign has to be seen from afar, you ought to incorporate outlines and shadows in your lettering. The contrast of the lettering and the shadow will make themetal letters more visible, especially under direct sunlight.
Of course, never forget the font style of these metal letters. Set the mood you want to share to those who see your signage before choosing your font? Do you want something plain and serious? How about serious with a hint of softness? Then there is whimsical? For example, you can go for Arial if you want to be really serious but if you want to add soft touches to serious lettering, you can opt for Century. This font has some soft curves without compromising the seriousness of the lettering.
Format the other details after you’ve chosen your font style. Do you want it to be bold? Do you want it italicized? If you are including information other than the sign, you may want to adjust the size of the other information to differentiate the information. You can use different fonts but do so sparingly. Using more than 3 font styles is an eye sore. It’s also important to place the texts strategically. Assign the most visible font style and size to the most important information (e.g. Brand/company name). Color used in metal letters is okay, as long as you know how to assign the right color with the appropriate mood. Do not use neon colors if it does not match your brand or company’s purpose. More often than not, the principle less is more is very applicable when it comes to signs.